The G-String, Thong and Brazilian Cut Revolution

The New York times is one of the most recognized media organizations in the world so when their headline included the word G-String, it grabbed my attention as a swimwear manufacturer with decades of experience. The article correctly asserted what we already know, that women of all shapes, sizes, and ages are embracing G-Strings, thongs and Brazilian cut bottoms. For clarification purposes, there is a subtle difference between G-strings and thongs. G-strings have a thin strap running between the buttocks, while thongs have a triangle of fabric at the top that covers the space between the buttocks and the lower back. Meanwhile, Brazilian bottoms are a type of thong that offers more coverage and is skimpy with high-cuts. All of these styles have one thing in common: they show a lot of skin. This is wonderful news. Women are finally beginning to challenge the notion that G-strings are only for those with “conventionally perfect” bodies. But we’re not surprised. We’ve been seeing this for years. Our customers are the eyes and the ears of the future, ahead of everybody, including the media. They have the best pulse on the market. I shared the bikini article (subscription required) with the team and Sandra Lima. Sandra is our shop manager and has attended thousands of clients over 30 years. She said, “Interesting article. I truly believe that this behavior/trend is here to stay…. specifically, G-stings or as we say in Brazil, dental floss. For about the least 3 years, I’ve been noticing this change in women’s attitudes, to show their bodies regardless of societal standards (whether they are fat, thin, tall, short, big-breasted, or small-breasted). They confidently wear very small bikinis (tiny tie-side bottoms, often barely covering anything) because they want to wear what they like and not care about society’s judgments…. I LOVE IT!. It’s a form of female empowerment and body acceptance.”

As the article correctly points out, wearing G-strings and thongs can be a powerful act of self-empowerment for many women. By choosing to wear such revealing swimwear, women assert ownership of their bodies and reject societal expectations about what is considered “appropriate” or “attractive.” This can be an especially empowering experience for women who have been marginalized or objectified on the basis of their body size, age, or disability.

Empowerment and body acceptance: Many women find that wearing G-strings and thongs empowers them to make peace with their bodies regardless of their shape or size. Acceptance is to celebrate their individuality and diversity.
Building confidence: For some women, wearing G-strings and thongs pushes them outside their comfort zones, forcing them to walk with a certain level of confidence. It becomes a personal journey of self-acceptance, where they learn to appreciate and love their bodies exactly as they are.
Liberation from societal standards: Wearing minimal swimwear represents a departure from societal norms and expectations. It allows women to reject body shaming and embrace their bodies unapologetically, regardless of age, size, or physical appearance.

Where to produce G-strings and thongs?

They are several hotspots of swimwear producers spread around the world but few compare with Brazil which is known for its beautiful beaches, its vibrant culture, and its stunning creativity. So it’s no surprise that Brazilian swimwear is some of the most popular in the world, due in part, to the rise of social media, which has allowed Brazilian models and influencers to showcase their swimwear to a global audience.

As a family owned swimwear company, we’re extremely proud to be able to foster and promote this beautiful shift towards self-acceptance, inclusivity and body positivity. Diversity must be celebrated and we’re doing our part one G-string at a time, one thong at a time, and one Brazilian cut thong bottom at a time. Please join us in our effort to spread this globally.