What to highlight or emphasize when selling your swimwear.
So let’s imagine you’ve placed your order and are ready to sell your swimsuits to the world. You’ve created your own designs or chose our branded swim collection.
How do you market them? What do you tell the world about why they should buy from you and not another swimwear brand?
I’ll share some tips based on 20 years of experience in the swim industry.
First off, let’s begin with defining what your unique value proposition is? That’s just a fancy way of saying – what’s the first thing that comes to people’s minds when they think of supporting your brand? What do they identify your product with? Is it price? Is it quality? Is it the cause you support?
In short, what is the number one compelling reason someone will buy from you? This is an important question to answer. You might not be sure but it’s not as hard as you think.
Begin with your story.
Consumers don’t just purchase products and services but also like to support the team or person responsible for bringing their product to life, in this case, your swimsuits. This is especially true if they know more about who you are. So, who are you? Share that with the world. What is your story? Everybody has one. Above all, remember that people like to connect with other people on a human level and not on a sales transactional one.
There are no two people like you. You are unique. Nobody can copy you. Competitors can copy your price and maybe some of the features you offer but they’ll never be able to copy who you are as a person. You are the brand. Relationships are the brand. So open up, don’t be afraid to show your vulnerable side. At the end of the day, people love to support people, especially entrepreneurial creatives like you.
Then go on to talk about the Quality of your swimsuits. That they are:
Finally, mention that your bikinis are sourced from an
Always tell the truth. Be transparent and confident knowing that your swimsuits can compete with the best bikinis brands in the world.