Mar Egeu: a Low MOQ Swimwear Manufacturer with Decades of Experience.
I’m often asked about MOQ, or Minimum Order Quantity, by aspiring bikini entrepreneurs. It’s a very important question because the MOQ can be a deciding factor in whether their budget allows them to move forward with a manufacturer. Even if the manufacturer is reliable and offers top-notch quality and support, a high MOQ might stand in the way of turning their own branded swimsuit collection—into reality.
What is MOQ and Why is it Important?
MOQ stands for ‘Minimum Order Quantity.’ Simply put, it’s the smallest number of products, in your case, bikinis, a supplier is willing to produce at one time. But why do swimwear manufacturers set MOQs? It’s not just about covering costs, but also about optimizing production processes. For example, swimwear fabric can be cut more efficiently when stacked in at least 20 layers, allowing manufacturers to use a special cutting machine. If it’s less than that, the fabric would need to be cut manually using scissors.
MOQs can vary widely. Some bikini suppliers might require orders of 300 pieces, while smaller, more flexible manufacturers may offer MOQs as low as 100. The quantity also depends on whether the order is for a custom-designed bikini, made exclusively for the client, or for ready-made bikinis that the manufacturer already offers.
Knowing your swimsuit manufacturer’s MOQ upfront is essential because it allows you to figure out whether or not a partnership is feasible. It’s the cornerstone of any negotiation.
What are the MOQ’s at Mar Egeu:
At Mar Egeu, we offer three flexible MOQ options to ensure there’s something for everyone, including budget-friendly swimwear options:
12 Bikinis Total: Perfect for first-time buyers, this option allows you to order a mix of 12 bikinis (at wholesale prices) from our ready available styles. This includes any mix of styles, colors, and sizes with our Mar Egeu branded tags and labels on them. This is a great way to sample the quality, fit, and range of styles at a low entry point.
80 Bikinis Total (Private Labeling): Looking for a custom touch? With a minimum order of 80 you can private label any mix of styles, colors, and sizes. This is one of the lowest private label MOQs in the world, making it even more accessible if you’re on a tight budget. The cost is just 10% more than purchasing our branded “Mar Egeu” bikinis, making it a budget-friendly option for growing brands – YOUR BRAND!
120 Bikinis Total (Custom Design): Ready to unleash your creativity? With our custom design option, you can create your own bikini collection, starting with 120 bikinis per style. This covers up to 3 colors and 4 sizes (XS, S, M, and Large). Whether you’re a seasoned designer or just starting out, we’ll be with you every step of the way to bring your ideas to life.
How to meet MOQ?
If you’re just starting out, MOQs can seem overwhelming, especially when you’re not looking to stock hundreds of bikinis right away. You might feel like you’re in a bind. Here’s what I suggest: Be transparent with your swimwear manufacturer. Let them know exactly what your needs are. Be open and honest about your budget and the quantities you can handle. Communication is key.
Our Approach to MOQ
At Mar Egeu, we understand that every business has to start somewhere, and our goal has always been to help young brands thrive. We’re proud to say we’ve been doing just that since 1967. With over 50 years of experience in bikini and swimsuit manufacturing, we’ve become one of the most experienced swimwear manufacturers in the world. We offer if not the lowest MOQ in our industry, certainly one of the lowest in the world! It’s a bold claim, but one we make with confidence.
We offer some of the best, if not, most competitive MOQs in the swimsuit industry, allowing you to build your swim line with a minimal upfront investment.
Final Thoughts
In today’s world, where consumers care deeply about the story behind a brand and the values it upholds, working with an ethical and sustainable swimwear manufacturer is key. At Mar Egeu, we take pride in offering accessible MOQs while producing eco-friendly certified swimsuits using sustainable fabrics. Along with top-quality production, we ensure our clients receive incredible support and flexibility, all while staying on budget.
Thales Panagides
Mar Egeu Swim
Head of Global Sales and Marketing
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